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A campaign does not stop at the feed.
It has to work on a shelf, a window, a hoarding and a catalogue page, each with its own sizes, distances and production rules.
We design POSM, retail displays, packaging, print and OOH creative from your campaign or brand system, and deliver print-ready files to your printers and production vendors.
Physical touchpoints still shape brands
Customers still meet brands in physical places, often at the moment they decide to buy: shelves, displays and signage in store, hoardings and transit media on the way there, event backdrops and stalls, and the catalogues and leaflets they take home.
The challenge of designing at physical scale
Physical creative fails for reasons digital creative never has to consider.
01
Viewing distance
A hoarding is read from across a road in a few seconds.
02
Environment
Store lighting, clutter and competing brands all affect visibility.
03
Information hierarchy
There is room for one message, not five.
04
Production constraints
Bleed, safe areas, colour modes and resolution all have to be right.
05
Materials
Vinyl, board, fabric and paper each reproduce colour differently.
06
Lighting
Backlit, front-lit and unlit displays need different artwork decisions.
07
Format variations
One campaign can need dozens of sizes across stores and regions.
08
Brand consistency
Printed colour must match the digital campaign as closely as the material allows.
From campaign idea to print-ready artwork
Your production partners handle printing, fabrication and installation. We make sure the files they receive are right the first time.
Concept
We start from your campaign, key visual or brand system.
01
Environment
We consider where each piece will be seen and from how far.
02
Format
We adapt the design to each size, shape and material.
03
Artwork
We prepare final artwork with correct bleed, colour mode, resolution and vendor specifications.
04
Handover
We deliver print-ready files to your team or directly to your vendors, with clear file naming for every size and location.
05
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Retail Creative
01
In-store campaign creative
02
POSM: shelf talkers, wobblers, danglers, tent cards and counter displays
03
Retail display and fixture graphics
04
Window graphics
05
Promotional signage and standees
06
Product communication at the shelf
07
Retail launch kits for new products and seasonal campaigns
Print Design
01
Packaging design and artwork
02
Product catalogues
03
Flyers and leaflets
04
Posters
05
Promotional print materials
06
Direct mail
07
Event backdrops and stall graphics
For brochures, company profiles and corporate documents, see Business Presentations & Corporate Collaterals.
OOH Design
01
Hoardings and billboards
02
Transit advertising
03
Digital OOH screens
04
Large-format advertising
05
Outdoor campaign adaptations for national and regional rollouts
Designing for distance, scale and context
01
One message per piece
If it needs a second look to understand, it will not get one.
02
Fewer, larger words
Headlines sized for real viewing distances, not a screen preview.
03
Strong contrast
Colour and type that hold up in sunlight, store lighting and on different materials.
04
Clear brand recognition
The brand should be identifiable from a distance, before the details are read.
05
Context-aware layouts
Shelf-edge items read differently from window or ceiling graphics.
06
Production accuracy
Every file checked against the vendor’s size, bleed and colour requirements.
Creative That Exists in the Real World
Health & Glow. More than a million creatives over seven-plus years of daily work across digital, in-store and outdoor, for one of India’s leading beauty and wellness retailers. Retail and OOH artwork sat alongside website banners, newsletters and motion work in the same partnership.
HEALTH & GLOW
Creatives
Delivered
Years of
Partnership
High-volume rollouts, handled consistently
Retail campaigns often mean the same creative in many sizes for many stores and regions, with local offers and languages. We manage adaptations in batches, keep file naming organised by store format and region, and check every file against the specifications before handover. Every account is overseen by a co-founder, including the largest rollouts.
Extend the creative across every touchpoint
Campaign & Performance Creatives
The digital campaign your retail and OOH work is adapted from.
Brand Design Systems & Creative Toolkits
Retail templates and rules for regional teams.
Social Media & Motion Design
Motion content for in-store and digital OOH screens.
Business Presentations & Corporate Collaterals
Brochures, company profiles and corporate print.
Retail, print & OOH design FAQs
Take your campaign beyond the screen
Send us the campaign, the formats and your vendor specifications. We will tell you how we would adapt it and deliver it. Bangalore-based, supporting national and regional rollouts.
Bangalore-based, working with marketing teams across India.
