CREATIVE COLLABORATION
WITH XIAOMI
Designing campaign assets for a flagship product reveal-built on 2+ years of trusted partnership.
ONGOING PARTNERSHIP, SEAMLESS EXECUTION
Over the past 2-3 years, we've partnered closely with Xiaomi across multiple product campaigns-integrating seamlessly with their internal team to deliver fast, reliable, high-quality design support.
For one of their most anticipated launches, we were brought in once again to design and adapt assets across the full campaign journey-before, during, and after launch.
BUILD-UP
SETTING THE TONE BEFORE LAUNCH
OFFICIAL DEVICE
WALLPAPER
Launch creative, performance assets, landing page visuals, and emailers—all on brand and on time.
TEASER WEB PAGE DESIGN
A minimal, curiosity-driven teaser page created to hint at the product-without revealing too much. Built to intrigue and encourage pre-launch
PRE-HEAT WEB
PAGE DESIGN
Designed a follow-up product page to spotlight key features and innovations-bridging the gap between teaser and launch, and priming the audience for Day 1.
BUILD-UP
SETTING THE TONE BEFORE LAUNCH
VISUAL MNEMONIC
& BANNER CATALOGUE
A minimal, curiosity-driven teaser page created to hint at the product-without revealing too much. Built to intrigue and encourage pre-launch buzz.
FLIPKART PRODUCT
PAGE ADAPTATION
Xiaomi designed the main product page in-house. We adapted it for Flipkart, ensuring platform alignment while preserving visual intent.
MOMENTUM
DRIVING POST-LAUNCH IMPACT
FRONT-PAGE NATIONAL
NEWSPAPER AD
A standout front-page ad conceptualized by Xiaomi's creative minds and brought to life by us through thoughtful design execution. The print ad was bold, disruptive, and widely appreciated.
ADAPTATIONS ACROSS SOCIAL, SALE, AND OOH
Xiaomi created the master designs-we handled the size adaptations and platform-specific tweaks across social media, online sales, and outdoor placements.
THE OUTCOME
A fast, high-impact rollout that looked and felt consistent across every touchpoint. Our collaboration allowed Xiaomi's internal team to focus on strategy and core content, while we ensured every visual landed just right.
WHY IT WORKED
Clear division of creative ownership
Rapid delivery without compromising on craft
Deep familiarity with Xiaomi's systems and standards
2+ years of partnership trust and creative rhythm
