CASE STUDY

Raising The Bar For Steel Bars

CLIENT

KENZA TMT STEEL BARS

WHAT WE DID

○ Brand Strategy ○ Creative Direction ○ Marketing Collaterals ○ OOH & Print Design ○ Digital Marketing ○ Copywriting ○ Social Media

TESTIMONIAL

Shahad Moideen, Director

We began working on branding our new grade of steel bars during the pandemic, thus situations and plans changed, and the launch event had to be canned. We quickly shifted our efforts to a CSR initiative at the time, which was at the opposite end of the spectrum, yet Takeover was able to adjust and re-strategize. When the time came, they stepped right back in and assisted us in launching and marketing our superior grade product, with tangible results.