○ Creative Direction ○ Packaging Design ○ Digital Marketing ○ Social Media
DROGO was established with the intention of producing gaming chairs and accessories in India that are both the most ergonomic and cost-effective in the industry. The long-lasting seats and accessories offered by Drogo raise the bar for gaming and work-from-home experiences by providing the best-in-class polish, peak level comfort, and an innovative functional design that pushes performance and comfort to the next level.
Superior quality gaming chairs and accessories that are both ergonomic and cost-effective.
We styled the creative direction in a way that resonated with the gamers, who are a close-knit community. Neon palettes and the overall "night mode" vibe, inspired by Vapourwave and cyberpunk styles, with futuristic typography. To enhance the sense of community, communication almost always included gamer jargon such as "rage quit" and "AFK.”
Zouban Shalin, Founder
Creating an identity, creative strategy and marketing collateral that is visually appealing to a community-driven industry like gaming is not a walk in the park, but it turns out that it is a walk in the park for the team of Takeover. I have a long-standing work relationship with their team, and they are very skilled at extracting the brief and converting it into deliverables.